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                                                                     Highlights of Natal

                   Natal is like a womam, proud and dandy, always ready for tourist. Its industrial area is well developed, with small and medium companies, such as the textil industry, some national groups and nowadays foreign groups.

                Its's area is of 53.015 square Kilometers, the territory was settled by portuguese in end of the 16th century, Natal is below the equatorial line at 5.45o from the magnetic Equator and 31 meters above sea-level. The city, with about 800.000 inhabitants, is the nearest point from Brazil to Africa and Europe. Natal has 3 hours less in relation to GMT.  

                                                         Highlights of Brazil

                                      1) History, geography and general highlights

Brazil was discovered in 1500 by the Portuguese navigator Pedro Alvares Cabral. For 3 centuries, the European colonization established sugar plantations, foresting operations and gold mining.

In 1822 Brazil declared its independence from Portugal and established a monarchic system. In 1889 Brazil became a republic and few years later had received more than one million European immigrants that were in part responsible for the first cycle of industrialization in the country.

Brazil has an area of 3,286,470 square miles with a density of 49 people per square mile, where a population of about 164 million inhabitants lives. The annual growth rate has declined in the last decades, from 3.04% in the 50’s to 1.35% in the 90’s. Out of the total population, more than 15% is under 15 years old and 63% is between 15 and 60. Around 80% of the inhabitants live in cities and urban areas.

The capital is Brasilia and the major cities are São Paulo (10 million people), Rio de Janeiro (6 million), Belo Horizonte (2 million), Recife (1,3 million), Salvador (2,2 million) and Porto Alegre (1,3 million).

                                                 2) The Brazilian Economy

After the World War II the industrialization was strongly increased but the economy showed a lot of instability. During the 80’s, many different economic plans tried to drive the economy. However, only in 1994, the former Minister of Economy and current President, Mr. Fernando Henrique Cardoso launched the economic plan "Plano Real" causing a relative appreciation of the local currency and the reduction of the inflation, which reached the one-digit level in 1996. The inflation measured in 2000 is 4,87% (Jan-Sep).

The low inflation improved the purchasing power causing a substantial increase in the consumption since the beginning of the Plano Real. Another fact endorsing the positive performance of the Brazilian economy was the opening of the market to international capitals that began in 1990.

The Brazilian GDP in 1999 was currently US$ 558,2 billion. The GDP per capita is US$ 3,400.

                                                               3) Institutional Overview

The Brazilian Congress began the discussion of the institutional reforms in 1996. Some important decisions were made and others are in progress in the administrative, social, security and tax areas.

The Congress has also approved new laws on property rights. A lot of sectors are being privatized. Since 1991, the privatization program has generated more than US$ 95 billion, including sectors of the economy such as mining, railroads, electricity, ports, warehouses, telecommunication and oil.

The president, the state governors and the mayors can now be re-elected, opening the opportunity for politicians like the president Mr. Fernando H. Cardoso to run for a second term.

                                                                  4) General comments

The expected scenario for the next few years is the continuity of the “Plano Real”  and an economic growth maintained at rates of 3% to 4% a year. A deflationary trend in the economy has been observed.

The stock exchange registers growing foreign investments and stayed stable, so much with the crisis of Mexico in 1995 as with the crisis of the Asian southeast.

Five years ago Brazil held 4 great brands of automobiles. Today, all the main North-American, Europeans and Asians industries are installing branches in Brazilian territory.

The main characteristics of the Brazilian economy after 6 years of the economic plan Plano Real are:

                                                      5) The real estate market


In the concept of the "Construbusiness", that is to say, if we consider the whole productive chain, from construction materials to the administration activities and maintenance, the section participates with 14,8% in national GDP, or in the surroundings of US$ 90 billion. It is the second largest section, just losing for the transformation industry.

The size of the City of São Paulo's real estate market was US$ 2,5 billion in 1999.

In the last years, due to the stabilization of the economy, the cost of the square meter of construction dropped sensibly and the financing periods became larger, turning the enterprises cheaper and more accessible.

The rationalization of the constructive processes, the fall in the price and in the interest rates, the dilation of the period of payment and the increase of the purchasing power of the population are the explanations for the increase in the amount of real state releases.

Brazil has in the housing section a great deficit and, in the industrial section, in the retail and in the offices, great expansion possibility, what guarantees a promising market for many more years.

Besides the housing, other products that are presenting excellent performance are: shopping malls, hotels and flats, being these last ones motivated by the great tourist potentiality in the coast, in the swampland and in the Amazon area, besides the construction of several thematic and aquatic parks, some already inaugurated and others in construction.

Brazil has now about 200 shopping malls but, according to Shopping Centers's Brazilian Association, the country has capacity to absorb more a hundred until the year 2.000. The malls represent 17% of the revenue of the national retail today, through 320 stores named anchors and 22 thousand satellites stores.

The market of hotels and thematic parks registers US$ 5 billion in investments in execution up to 1999. Only the chain Accor has 94 enterprises in process in Brazil. The group Sol Meliá is responsible for 13 hotels.

The Brazilian Congress already approved the SFI - System of Real Estate Financing, that modernizes the market sensibly and it makes possible new forms of reception of resources, including those coming from abroad, through the formation of a powerful secondary market.

Besides, several fiscal difficulties and barriers to the entrance of foreign capital were already or are being removed, still facilitating more the external investment.

For those and many other reasons, the Brazilian real estate companies are prepared to establish partnerships with foreign companies, so much to receive external investments as to guide national customers with interests in other markets, or development of joint-ventures.

                                             Moisés Marinho Real Estates Business Consultering

                                Moisés Marinho Real Estate Agency possess a tradition of 16 years in the real estate market.

               During these years, the company conquered the leadership in this business, accomplishing the best deals of purchasing, selling and leasing real estate property with competency and credibility.

               Natal is one of the most beautiful and calm cities of the northeastern coast of Brasil. Sunny and a pleasant climate all year around makes the city an ideal place to live in.

               Moisés Marinho it's in RN market since 1984, getting people for inside your homes, with the security of a good business. Selling, Rent, Verdicts for Justice and banks. Look for our services outside and inside Natal - RN.


                 Contacts Phones:  00 21 55 (84) 9982 8041     and      00 21 55 (84) 9961 4530     

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